Quotations and Charges of Digital Marketing Consulting Services
Quotations and Charges of Digital Marketing Consulting Services
The charge standard of digital marketing consulting service is mainly determined by the workload of the third-party consulting company which is, of course, presumed to be professional enough. Taking Tianli Internet Companyas an example, the fee for digital marketing consulting service for 2 hours is 1,500 yuan, and the fee for 1 day is 5,000 yuan.
It takes about 10 days to write a complete consulting plan, which means the cost is 50,000 yuan.
Why do Enterprises Need Digital Marketing Consulting Services?
90% of the enterprises that carry out digital marketing work start with the mentality of trying it out after being bombarded by the business personnel of Baidu or Alibaba.They haven’t thought through the situation, nor did they figure out the appropriate model before conducting digital marketing work. It’s completely hit-and-miss. Some enterprises may happen to receive good results, but they have no idea how to expand their business; some enterprises have no effect at all, because they chose the wrong marketing model.
A third-party company for digital marketing consulting services can at least address the following problems:
What is the current situation of digital marketing in your industry?
Who are the main competitors on the Internet? What marketing strategies have they used?
How is your company’s digital marketing resources?
What are the best digital marketing strategies for your company?
Which jobs are suitable for in-house personnel and which ones are suitable for outsourcing?
The budget, target and KIP assessment of digital marketing
……
Of course, if these problems are not solved in the preliminary formulation of strategies, the enterprise can still address them one by one in the meantime of carrying out digital marketing work. But this may lead to a waste of time and money. Although the enterprise saves the consulting fee in the early stage, it wastes more advertising fees and manpower later.
If you have completed the digital marketing consulting work first, you will have a better idea of what to do, and spend money wisely, thus producing a good input-output ratio.
What kind of enterprises need a third-party company for digital marketing consulting services?
Don’t think that only medium and large-sized enterprises need to hire a third party for digital marketing advisory programs.The micro and small enterprises with very low budgets also need to make plans, only the complexity is different.
With a simple digital marketing consulting service, the person in charge of the enterprise and the digital marketing experts analyze the current situation of the industry and competitors, and figure out an appropriate plan for the enterprise in a few hours.
The complex consulting service is specially customized for medium and large-sized enterprises. The annual digital advertising budget of these enterprises reaches several million to tens of millions. One misstep in the digital marketing work can cause huge losses which are far higher than the consulting fee. They need third-party consulting companies to provide a series of digital marketing consulting services for enterprises over a long term.
Which Items Are Included in Digital Marketing Consulting Service?
The preliminary research on digital marketing and formulation of strategies, including:
digital Marketing Training:
Based on the composition of the enterprise’s existing human resources and digital marketing team, arrange training for all staff and company management, and arrange training about digital marketing skills.
Guidance and Diagnosis of Digital Marketing:
After the in-house digital marketing team starts the work, the consulting company will also provide consultation on a regular basis (weekly or monthly) to diagnose problems during the work and help the team to improve.
Digital Marketing Outsourcing Service:
There are always some tasks in digital marketing that are not suitable for internal personnel to complete, such as website building, maintenance of various marketing platforms, SEO and free release of information. These can be considered outsourced by a third party.
Shanghai Tianli owns a specialized digital marketing consulting team and a wide scope of services including digital marketing consulting, market analysis, formulation of strategies, training and technical guidance for B2B and large-sized B2C enterprises.
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