Promoting and Outsourcing Services of Jimuyu Production
The outsourcing services of Jimuyu promotion for enterprises mainly include the production of Jimuyu landing page, the building of Jimuyu and bidding account, and the editing of creative and advanced creative. The online promotion plan of the website is conducted by Zhang Jin, who has published two books about network marketing. As Zhang Jin and the core members of its operating team worked in factories or enterprises once, they have a profound understanding of those companies.
What Is the Difference Between Us and Others in Providing Jimuyu Outsourcing Services?
I. We use the big data analysis method to do the hosting of Jimuyu.
The big data analysis is that the operator spends 1-2 hours per day carefully analyzing every visitor’s access path to Jimuyu, including how long the visitor stays, which pages he visits, which pages stay longer, which search words he uses, etc. What’s more, the operator will keep real-time monitoring of such data as the click rate of bidding words, bounce rate, conversion rate, visit duration and access path.
These visitor data are used as a guide for adding bidding keywords: determine which keywords should be promoted as the pivot to dig out more accurate customers for the enterprise, and to guide the search engine optimization of the website and mass postings.
II. We add relevant keywords according to every valid access search words from Jimuyu visitors, deny invalid keywords, and block keywords that bring about malicious clicks.
There is another biggest feature of Tianli’s prevention method on malicious clicks: We can effectively control and fully prevent malicious clicks, so as to avoid the waste of advertising fee and introduce more inquiries.
Besides, we published a book about network marketing to illustrate how to prevent malicious clicks.
The Advantages of Tianli’s Network Marketing Outsourcing Service:
Craftsman’s Spirit: Once you consult Tianli about network marketing, you will be in direct contact with our expert with more than 10 years of practical experience in network marketingrather than other salesmen. The author of two books about network marketing, Zhang Jin, will communicate with you in person and answer all your questions with patience.
One-on-one Service: After signing the outsourcing contract with you, each client will have their own operator to offer help at any time. The operators will complete various network marketing work for the clients every day and submit weekly reports so that our clients can better supervise and evaluate their work performance.
Open Technology: Tianli believes that network marketing technology is not complicated. We will provide clients with free training about related operation methods during the cooperation. All you need is experience and execution. Tianli is always willing to share the advanced technology of network marketing with its clients to achieve close cooperation.
Timely Interaction: In order to grasp the trend of online search as soon as possible, Tianli will ask clients to share information upon receiving effective inquiries, so that the operator of Tianli can analyze the customer’s network behavior promptly and provide effective information for further business negotiation and comprehensive marketing.
Quarterly Evaluation: During the cooperation, clients will evaluate Tianli’s network marketing outsourcing service every three months, and has the right to suspend the cooperation or reduce the service fee due to poor results, which is to say, Tianli is confident that our new clients will recognize the cooperation within three months.
Concrete Responsibilities of Network Marketing Outsourcing Service for Enterprises:
I. What Is the Daily Routine of Network Marketing for B2B Enterprises?
• Building Corporate Network Platforms: building corporate websites on PC and mobile side and building the enterprise’s WeChat platform
• Maintaining Corporate Network Platforms: maintaining website structure, database, program and security; updating and modifying website content.
• Managing Search Engine Advertising: adding keywords and ad creative, controlling paid listings, and preventing malicious and invalid clicks.
• Analyzing Website Visitor Data: analyzing the source of website visitors, and adjusting the network marketing strategy based on data analysis.
• Optimizing and Promoting Website Natural Listings: improving website content; adding internal and external links.
• Mass Postings of Information: publishing information every day on the industry’s major free platforms.
• Registering a Number of Accounts on Free Platforms: improving the corporate website’s natural listings by adding its backlinks.
• Managing Paid Industry Platforms: decorating the store and updating the content timely.
• Editing Website Content: product information, services, solutions, successful cases, etc.
• Responding to Customers’ Inquiries: communicating with new customers through telephone, online chat system, QQ, WeChat and other communication tools, and record detailed information of the customers in line with data related to network marketing.
II. Which Network Marketing Tasks Can Be Outsourced to the Third Party? And Which Can Not?
• Building Corporate Network Platforms: if this job involves graphic design and program development, both of which are professionally demanding, it can be outsourced to a third-party website building company. It’s not suitable for enterprises to complete themselves, even though some have their own graphic designers and programmers.
• Maintaining Corporate Network Platforms: the technical parts also need to be outsourced to a third party, preferably the same outsourcing company responsible for website building. The website content is not recommended to be outsourced since it involves certain professional knowledge of the enterprise and is better to be completed by the enterprise personnel.
• Managing Search Engine Advertising: as it requires a higher management level, this job can be assigned to a third-party network marketing company. But it is still necessary to maintain communication with the third party, so that the advertising strategy can be adjusted promptly in accordance with the actual effect.
• Analyzing Website Visitor Data: this job can be outsourced to a network marketing company, where experienced technical analysts will analyze the data and formulate the corresponding network marketing strategy based on the data.
• Optimizing and Promoting Website Natural Listings: this job can be outsourced to a network marketing company, where professional technicians will optimize and promote the website.
• Mass Postings of Information: if the company has a large number of salesmen and can ensure limited and effective contact information, then after the training, good results can be achieved through a mass of registration and posting on free platforms by the enterprise’s business personnel. It’s easy to feel bored if doing this job every day. It’s better to be conducted by low-cost personnel of the company, rather than the high-level talents in the marketing department. If the company has neither a large number of salesmen nor low-cost personnel, it had better leave it to professional posters of third-party companies.
• Registering a Number of Accounts on Free Platforms: since the success rate of registering on free platforms is not high, it is more suitable to outsource this job to an experienced network marketing company, which can greatly improve efficiency.
• Managing Paid Industry Platforms: this job is better to be managed and maintained by in-house personnel. If the maintenance amount is small, it can be outsourced to a third-party company.
• Editing Website Content: this job is better to be completed by in-house copywriters, rather than by a third party.
• Responding to Customers’ Inquiries: this job is better to be completed by in-house personnel, rather than by a third party.
III. Which B2B Enterprises Should Outsource Their Daily Network Marketing Work to a Third-Party Company?
• Micro and Small-sized Enterprises: these enterprises don’t have many staff members and some even have no marketing department, let alone a dedicated network marketing team. They are suitable to outsource the network marketing work to a third party as much as possible, and what the enterprise bears is only network advertising fee and outsourcing service fee (equivalent to the salary of a clerk). Conversely, if the enterprise recruits a network marketer, the employment cost is too high, which is roughly equivalent to the salary of two clerks, or even higher.
• Enterprises That Are Not Willing to Do Daily Network Marketing Work: for enterprises of a certain scale, there will be a marketing department of a certain scale or even a network marketing team including: network marketers, copywriters, graphic designers, online customer service staff, etc. However, the daily network marketing work is repetitive and boring. Having high-value personnel do low-value work is a waste of resources. In this case, the division of duties is worth considering. It is much more efficient to outsource these repetitive, inefficient and technical jobs to a professional network marketing company. These jobs include: management of search engine advertising account, optimization and promotion of website natural listing, mass release of information on free platforms, etc.
•Big corporations that require division of duties and collaboration: many marketing projects of big corporations are subcontracted to third parties. Due to the large investment in each network marketing business, they need multiple dedicated network marketing teams to provide outsourcing services, such as: SEM outsourcing, SEO outsourcing, mass posting outsourcing, platform management outsourcing, telephone access outsourcing, etc.
IV. How do B2B Enterprises Evaluate the Performance of Outsourcing Services?
After all, the outsourcing service is a cost for enterprises. If they get high returns (like increased customers or increased sales) after the service, they will seek for a long-term cooperation. But in some industries, the cycle of converting the investment in network marketing into sales is longer. It’s unscientific to assess the effect solely by sales. We need to introduce more detailed assessment indicators as follows:
• Acceptable Sales Leads for the Sales Department: when receiving inquiries of new customers from network marketing, the sales department makes initial contact with the customers, determines those who can be followed up and collects their information.
• Effective Inquiry Volume from Network Marketing: first of all, it’s necessary to set up a dedicated hotline for inquiries from network marketing, so as to distinguish them from the ones from other channels. Secondly, after filtering out harassing and invalid inquiries, what remains are the effective inquiries. The marketing department needs to hand over these inquiries to the sales department in a timely manner. If the sales department accepts them, they become “acceptable sales leads”.
• Number of Valid Visitors to the Website: analyze the website access statistics to collect the information of visitors who have carefully browsed the website, mark them as valid visitors, and record the information.
• Number of Website Visits and Visitors: evaluate the changes before and after network marketing by comparing the number of website visits and visitors within a certain period of time.
• Natural Listings of the Website and Mass Postings: evaluate the changes before and after outsourcing service by comparing the weekly or monthly listings of industry keywords on various search engines.
• Paid Listings: collect the paid listings of important keywords on various search engines by week or month.
• All the above indicators can be reported to clients by outsourcing companies in the form of weekly or monthly work reports.
Shanghai Tianli Internet Technology Co., Ltd. specializes in network marketing outsourcing services for B2B enterprises, and has rich experience in outsourcing services. As shown below: Baidu takes the first step, Tianli realizes the second, and the client completes the third.
