Digital Marketing Management Online Marketing Agency Operation Full Outsourcing Service of Digital Marketing
Digital Marketing Management Service:
The enterprise hands over all digital marketing work (digital marketing outsourcing or digital marketing management) and contact information to Shanghai Tianli Company. , Tianli will operate the digital marketing work independently and communicate with customers first to filter out invalid information and deliver valuable customers to the enterprise in a timely manner. The enterprise bears the digital marketing fee and the digital marketing management service fee. This service is suitable for micro and small enterprises which have salesmen but have no marketers.
The management, agency operation and full digital marketing outsourcing services are differentiated according to the number and functions of digital marketing personnel who carry out digital marketing outsourcing and digital marketing management of the enterprise.
The third-party digital marketing management service is suitable for enterprises which have their own digital marketing team and lack the person in charge to manage the team. It is more professional and relatively low-cost with the help of experts from third-party digital marketing companies. More importantly, the enterprises can share the digital marketing resources of the third-party companies. The digital marketing management charges vary from 5,000 yuan to 20,000 yuan per month, depending on the number of managers and the workload.
There are two parts in the work of digital marketing managment. One is to manage the digital marketing management team of the enterprise, and the other is to manage the digital marketing outsourcing services . It is necessary to implement the KPI objectives to individuals at every level. To assess whether the hosing effort is a success, the enterprises need to compare the performance before and after digital marketing management.
Online Marketing Agency Operation
This term is used more in the field of e-commerce. It is a combination of digital marketing outsourcing and digital marketing management. The operation agents are usually recruited by the third-party companies. The enterprise itself needs only to pay for the advertising and service, and decide whether to continue cooperation according to the performance within a certain period of time. The enterprise needs to pay more for the third-party operation, which is around RMB 20,000-50,000 yuan. In some industries, the third-party companies operate on behalf of the enterprises by taking commissions. This method is more suitable for the B2C enterprises, where each order has a short transaction time and a specific transaction amount. In order to produce more orders in a limited time, the third-party operating companies usually recruit customer service specialists working two shifts, so that they can still get orders out of the eight-hour working hours. For traditional B2B enterprises, the agency operating model is rarely adopted, because the consulting customers acquired in this way can be big customers or small customers that no one is interested. Besides, it takes a long time to complete an order, so the enterprise cannot settle the commission ratio with the third-party company.
Full Outsourcing Service of Digital Marketing
As is mentioned above, agency operations are not suitable for B2B enterprises, but the full outsourcing service are, especially for micro and small enterprises with uncomplicated technology.In this kind of enterprises, the staff number is small, and there is no marketing department, let alone the digital marketing personnel. Their best choice is to outsource all digital marketing work and hand over all the contact information of their customers to a third-party company. This is because the customer service staff of third-party companies are stable and they are always online during working hours to receive customers promptly, while it is hard for micro and small enterprises to produce such an effect. Anyone who has done digital marketing (digital marketing outsourcing or digital marketing management) has experienced the discomfort of being harassed on the phone. But the full outsourcing service of the third-party company can filter out harassing information, invalid information, and even worthless customers.
Let’s make a comparison of the cost of digital marketing management, agency operation and full outsourcing service and the cost of operation conducted by the enterprise itself. Shanghai Tianli Company has provided all the above three service models for enterprises. In general, the cost paid by enterprises to third parties is lower than that of recruiting relevant staff by themselves Without digital marketing management service, an enterprise needs to recruit a full-time digital marketing manager for digital marketing outsourcing and digital marketing management, and the cost is generally more than 20,000-40,000 yuan per month. Without agency operation service, the enterprise needs to recruit a bunch of e-commerce personnel—graphic designers, copywriters, operators, and customer service specialists. The monthly cost is at least 60,000 to 100,000 yuan. Without full outsourcing service, the enterprise needs to recruit at least one full-time digital marketer. The cost is at least 20,000 yuan, while the cost of outsourcing to a third party is only half of that.