Web Management and Third-Party Operation Service for Enterprises
Shanghai Tianli Internet is a technology-based company specializing in web management (SEM management, SEO management, mass postings management, etc) and third-party operation for B2B enterprises. Its main business covers Baidu SEM bidding outsourcing, SEO management services, self-media agency operation. It can also help enterprises to build marketing websites (for SEM management and SEO management practice later), register domain names and file the website information for the record.
I. What Are Involved in the Management and Third-Party Operation Service for Corporate Websites?
1. Registering and Managing Domain Names: as a matter of fact, it’s not the website content but the domain name (similar to: www.abc.com) that counts most, especially the one that has been invested a large amount of capital on for promotion. Even your competitors will come to take advantage of your website. For example, if your domain name is www.abc.com, your competitor may register a domain name of www.abc.cn. Or when your domain name expires and is not renewed in time, he will purchase it ahead of you.
If an experienced website maintaining company takes over the work, they will record the number of domain names and their expiration time, and notify the enterprises in time to renew the domain names.
2. Website Filing for the Record: this procedure is unimaginably complicated. Therefore, many enterprises and service providers choose to place their website servers in Hong Kong or abroad, thus sparing them the cumbersome filing procedures. But it comes at the expense of slow website opening speed and low credibility. Many informal or illegal enterprises would choose to place their website servers abroad. For enterprises consistent with compliance requirements, they must put the website on record and place the server in China. Normally the service provider responsible for the construction of the corporate website will help with the website filing. But once the business license of the enterprise is changed, which leads to the change of website information, the enterprise needs to conduct the website filing by itself or a third party.
3. Daily Technical Maintenance of the Website: generally, the background programs and databases of corporate websites are at potential risks of website crash or hacks. Large enterprises have their own IT department in charge, while most micro and small enterprises don’t. They would choose certain website building companies or website promoting companies to maintain and do web management on their behalf.
Once a professional website management company takes over the job, it will set up a corresponding warning software system to check abnormal situations of the website in time.
4. Updating and Modifying the Website Content: normally, the web management is done through the back-stage system, where website editors can update and modify the content. For a large enterprise, whose website updates are frequent, it is worth considering to hire a full-time website editor for web management. But for most micro and small enterprises, they usually complete the content first and then entrust a web management company to editing.
5. Writing the Website Content: a full-time copywriter can write several articles a day, but few are the enterprises that need so many articles. Normally one article a week is enough, thus hiring a full-time copywriter is far from necessary. These enterprises should either find a part-time copywriter, or outsource the job to third-party service providers.
6. Investigating Legal Issues Involved in the Website: at present, the legal issues that corporate websites may involve are as follows:
a. Banned words in accordance with The Advertising Law: for example, any one who uses such limited words as “the largest” and “the first” will be fined at least RMB 200,000 yuan.
b. False promotion in accordance with The Advertising Law: for example, a company that was only founded three years ago but claims that it has been in business for 10 years shall be considered false promotion.
c. Being prosecuted due to website image theft: if the website steals pictures from some gallery platforms, the experienced lawyers on these platforms will take charge of the matter. Once sued, the company shall be fined tens of thousands of yuan for one single picture.
d. Unauthorized fonts used for the website: the popular fonts on the market, such as Fangzheng fonts and Hanyi fonts, are actually copyrighted. If the company uses these fonts without paying for authorization, it may be prosecuted and fined tens of thousands of yuan.
7. Optimizing Natural Listings of the Website (SEO management): when the corporate website is settled, it can not only display the content to customers, but also bring direct inquiries to the enterprise through SEO management technology. However, the threshold of SEO management technology is relatively high. Most enterprises will choose third-party promoting companies to operate the website (SEO management) on their behalf instead of hiring such talents.
8. Online Advertising (SEM management) for the Website: the paid search engine advertising is an important channel for websites to carry out SEM management to acquire customers quickly, but it also requires very high technical capacity. So most micro and small enterprises choose certain professional SEM management companies to help them.
9.Promotion on Third-Party Platforms: in order to expand the popularity and weight value of the website, the information of the corporate website should appear on various industry-related platforms. There are certain skills to register and release information on these platforms. As we know, an old hand can complete the same task with 10 times the efficiency of a green hand. Therefore, in order to save costs, most micro and small enterprises will choose third-party operating companies for promotion.
II. Advantages of Shanghai Tianli in Web Management and Third-Party Operation:
1. Strong technical strength. Tianli has published two books regarding corporate website promotion, which has established its technical status of the industry.
2. Open and transparent working procedures. Tianli issues work reports every week to clearly reflect its workload and results it has produced.
3. Other operating companies are fond of charging long-term service fees for web management (SEM management and SEO management included) such as annual or quarterly fees. If the promotion doesn’t work, the money cannot be refunded. Unlike those companies, Shanghai Tianli collects service fees (SEM management and SEO management services if needed) on a monthly basis in order to fully protect the rights and interests of our clients.
4. One-Stop Services (SEM management and SEO management included): domain name registration, real-name authentication of domain names, website filing, website building, technical maintenance of the website, daily website editing, website SEO management, website SEM promotion, etc.
Tianli is a trustworthy web management service provider, we’ve gained more than 10 years of rich experience of SEM management and SEO management for corporates in search of online advertising. Over the past 10 years, the companies we have served have all made their top presence on the search engines, which has indeed, helped them boost their business.
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