Digital Marketing Planning Service for B2B Enterprises
Digital marketing planning is a part of digital marketing consulting work, and is the first step for enterprises to carry out digital marketing. It mainly includes the following aspects:
I. Research on Internal Digital Marketing of Enterprises
• Communicate with the person in charge of the company to get a glimpse of the company’s development strategy and the needs of network market.
• Communicate with the person in charge of the marketing department to get a glimpse of the department’s functions, competitors and the current situation of corporate digital marketing.
• Communicate with the person in charge of the sales department to get a glimpse of the department’s real needs for the marketing department, and to collect keywords for further research.
• Assess the strengths and weaknesses of the corporate organization as well as its impact on digital marketing efforts.
• Browse the company’s website, analyze its weight value using webmaster tools, and list the diagnosis results of website marketing.
• Look for corporate information on major promoting platforms to evaluate the reputation and negative remarks of the company’s brand on the Internet.
• If the enterprise has done some digital marketing work in the early stage, it needs to diagnose the existing problems from the background of various promoting platforms.
• Communicate with the digital marketing personnel to get a glimpse of their current digital marketing skills, the support they hope to receive, and the company’s incentives for them.
• Get a glimpse of the company’s hardware environment for carrying out digital marketing efforts, that is, telephone, mobile phone, broadband, computer, etc.
II. Network Market Research of the Industry in which the Company is Located
• Use big data tools to analyze the current situation of the network market in the industry where the company is located, including the different changes in the PC and mobile markets.
• Use Tianli’s eight-dimensional analysis method to analyze the difficulty of digital marketing for the enterprise.
• Look for industry information on major promoting platforms and determine the digital marketing platforms used in the industry.
• Look for similar industry information on major promoting platforms and determine the digital marketing platforms which haven’t been used but can be used in the industry.
• Determine the enterprise’s current position in its industry.
III. Network Market Research on Competitors
• List competitors who have been successful in digital marketing, the main related platforms they use as well as their strengths and weaknesses.
• Track down the contact information left by competitors on the Internet and communicate with them as a customer to figure out their reception capacity on network business and their marketing strategy.
• Evaluate competitors’ advertising investment through the existing functions of the advertising background.
• Collect competitors’ slogans, keywords and content materials to prepare for further promotion.
• Collect competitors’ SEM and SEO keyword rankings to prepare for further formulation of keyword ranking strategies.
• Collect competitors’ negative information to know them well and avoid the same mistakes.
Formulation of digital Marketing Schemes
• Digital marketing planning of building the enterprise’s own digital marketing platform
• Digital marketing planning of corporate digital marketing strategy
• Corporate digital marketing brand strategy
• Digital marketing scheme of building a digital marketing team for the enterprise
• Digital marketing scheme of external cooperation of digital marketing
• Digital marketing scheme of digital marketing planning for marketing platforms
• Micro-marketing strategy
• Budgets of digital integrated marketing
• Schedule of digital marketing scheme
• Expected goal of digital marketing
A Successful Case of Digital Marketing Planning
Xinfumei Group is a leading enterprise in China’s automatic transmission maintaining industry. Its business is developed mainly through long-term cooperation between 4S stores and insurance companies. The offline transmission maintenance volume maintains a steady growth for ten years. In 2014, the company recruited an employee dedicated to digital marketing for over a year. However, not only did it fail to achieve the expected results, but it was under malicious attack by competitors every day. The boss of the company finally made up his mind, and invited our company to do the market research on digital marketing and formulate a thorough digital marketing scheme. More.
Shanghai Tianli is a digital marketing planning agency which provides top-rated digital marketing schemes for industrial products B2B enterprises in need of online advertising services.