Shanghai Tianli Internet Technology Co., Ltd.

Focus on Third-party Operation of Self-media Content Marketing for B2B and Large-sized B2C Enterprises

Shanghai Tianli Internet Technology Co., Ltd. focuses on third-party operation of self-media content marketing for B2B and Large-sized B2C enterprises. Companies that have been provided services include: Industrial product companies, consulting companies, training companies, software companies, educational institutions, maintenance centers, etc.


It is generally believed in the market that the we-media agency operation means that an enterprise outsources all of its self-media platforms to a professional third-party operating company. The third-party company will complete the procedures of writing, editing and publishing to realize content advertising of the website, while the enterprise itself need only evaluate the performance according to certain indicators (traffic, number of visitors, order volume, customer unit price, etc) This is actually more suitable for B2C enterprises of consumer goods and services, while it doesn’t quite work out in B2B enterprises (including large-sized B2C enterprises). Why is that?

B2C products and services often refer to the necessities of life, such as food, household items, and mobile games. Therefore, each member of the team that operates on behalf of the enterprise is also a potential customer. They will think and discover problems from the perspective of customers. The articles they write or the short videos they create are easier to capture the hearts of customers. But the products and services of B2B enterprises (including large-sized B2C) are different, especially industrial products. Some operating companies have never heard of it, let alone used it. In this case, how do you expect them to create high-quality and professional content creation?

Secondly, in the self-media promotion stage for B2C enterprises, the operating companies can hire relevant internet celebrities, and stars at all levels—who have huge fan bases that can drive product sales—as long as the merchants can afford the money. However, in the B2B field, it is difficult to create a large number of celebrity accounts, which is why, whether it is a WeChat official account or a Douyin account, a post of an internet celebrity can easily reach hundreds of thousands of views, while the self-media of a traditional enterprise can only get dozens to hundreds of views.

There is another difference of the self-media agency between B2B and B2C enterprises: Volume. There are a large number of target customers in the B2C filed, which needs an operating team with comprehensive functions on behalf of the company. Their functions include: Planning, copywriting, graphic design, audio editing, video editing, optimization and promotion, etc. Compared to that, the target customers in the B2B field are small in size. If they use the above-mentioned operating team, it is a total waste of money and resources. The better way for B2B enterprises should be to find a small team to operate on their behalf.

The last difference is: The websites of B2C companies are generally not regarded as self-media. Just think about it, who would go to the official website of a clothing brand in order to buy a piece of clothing? But for B2B enterprises, the website is a very important self-media platform. No matter which self-media platform that customers learn about products and brands on, they will search the company’s official website to reconfirm its reliability before they determine to procure. Therefore, the self-media agency operation of B2B enterprises must include the third-party operation of the enterprise’s official website or even multiple websites.

Having fully understood the above differences, Shanghai Tianli Company has given the following three solutions to the self-media agency operation for B2B and large-sized B2C enterprises:

Solution One: Full hosting service, which includes: content creation (graphics, audio, and video); registration and management of self-media in the name of Party A; optimizing and advertising the content on self-media by using SEO and SEM technologies. This solution suits small-sized companies with no marketing department or digital marketing personnel.

Solution Two: Half hosting service, Party A only provides text, pictures and some audios and videos, and Shanghai Tianli Team will do processing and content creation on this basis; registering and managing self-media in the name of Party A; optimizing and advertising the content on self-media by using SEO and SEM technologies. This solution suits medium-sized companies with a marketing department of a small scale and digital marketing personnel who can collect and produce content creation(graphics, audio, and video).

Solution Three: Self-media optimization and promotion, which includes: Registering and managing self-media in the name of Party A; optimizing and advertising the content on self-media by using SEO and SEM technologies. This solution suits large-sized companies with a sound marketing department and digital marketing personnel who can independently conduct content creation.(graphics, audio, and video).

Shanghai Tianli is an excellent self-media content marketing expert for B2B enterprises. Having gained experience of more than 12 years in the digital marketing field, Tianli provides enterprises with better web content creation and content advertising services etc.