Digital Marketing Training for B2B Enterprises
The course of digital marketing training, mamely online advertising training for B2B enterprises varies according to different group and different needs.
The first group: Business owners, managers, head of the marketing department and head of the digital marketing department.
The purpose of their learning digital marketing is to manage the related team or the third-party outsourcing company so as to stay in control of the overall digital marketing work. The course should include the concept and basic knowledge of digital marketing, and the issues to be paid attention to in various digital marketing channels.
The main course content includes:
What are the main means of digital marketing?
How do various means of digital marketing work together?
What corporate digital marketing platforms do we have and how to utilize them?
The importance of original content in digital marketing work
Which parts of digital marketing work can be done by yourself and which are suitable for outsourcing?
Significant digital marketing software and hardware
Risks and evasion measures in digital marketing work
How to manage digital marketing work?
How to formulate a digital marketing plan?
How to evaluate digital marketing work?
The second group: Members of the digital marketing team.
The purpose of their learning digital marketing is to better accomplish their tasks and goals. The course is mainly about the operating skills of digital marketing.
The main course content includes:
What are the basic work of digital marketing and what should be paid attention to?
The main channel of digital marketing: search engine marketing in a broad sense
Digital marketing pioneer: search engine advertising
Free search engine marketing: the website’s natural listings
Marketing of third-party platforms: paid or free?
Digital integrated marketing of B2B enterprises
Assistance in marketing with WeChat and QQ
How to guide your work with the big data of digital marketing?
How to write original articles for digital marketing?
How to make weekly reports and keep improving your work
The third group: Members who do not directly carry out digital marketing work.
They may be superiors of the digital marketing department, or colleagues in other departments, including technical department, production department, purchasing department, sales department, after-sales service, etc. Although they don’t directly work on digital marketing, they need to have an understanding of it and know how to provide assistance.
The main course content includes:
How do digital marketing software and hardware affect digital marketing work?
How to utilize resources of the department to provide marketing materials for the digital marketing department?
What are the importance and main responsibilities of the digital marketing department?
In the Internet age, everyone is a digital marketer
There are three forms of digital marketing training(same as online advertising training):
One: Open classroom digital marketing training for 10 or more people composed of digital marketing team or company distributors of medium or large enterprises with a certain scale;
Two: Three-day centralized online advertising training for company personnel, or one-on-one digital marketing training, namely online advertising training once a week;
Three: Weekly online video digital marketing training
Tianli is an experienced digital marketing outsourcing agency which provides B2B enterprises excellent digital marketing training service, online advertising training service, etc. which all come in three forms. One, open classroom digital marketing training. Two, three-day centralized online advertising training. Three, Weekly online video digital marketing training. Therefore, B2B enterprises can make better choices according to their digital marketing training needs.