Why is SEO (Search Engine Optimization) so tricky? Please refer to the case of Shanghai Tianli Internet Technology Co., Ltd.
The domain name is the address of the enterprise on the Internet, which is also known as its house number in the virtual world. Given that domain names are crucial for SEO, what kind of domain names are more competitive in SEO?
One: There are several forms of domain names.
Short domain names: Target users will recall only short domain names that are easier to remember and write, so short names are more conducive to brand promotion. For example: www.baidu.com, or www.so.com. The simpler the domain name, the better experience users will get. With the development of the Internet, the competition of domain names in online marketing has become unbelievably fierce. Short and catchy domain names have almost been registered. Therefore, owning a simple domain name is one of the advantages of network marketing over others.
The domain name with suffix conforms to people’s cognition and habits. There are about 20 suffixes that can be selected for domain names, but which one is better? Those suffixes like com, cn, net, and com.cn, can be commonly seen in our daily life, so they are more consistent with users’ searching habits, for instance www.tist.com.cn. By contrast, suffix like as.top is very rare to see. Therefore, we should choose a universal domain name suffix from the perspective of user acceptance, which is also the embodiment of user friendliness of search engines.
The domain names containing keywords or full spelling of the company. The purpose of search is to allow users to quickly find pages or content to meet their needs. Therefore, the domain name of the website should contain complete spelling of keywords or company names, so that search engines can quickly identify the website and display it to users. For example, the domain name containing keywords like www.xisuwang.cn. Also, if the websites can really satisfy the needs of users, they will probably come back and even bring new customers.
Two: The domain names used but not punished.
The website using an old domain name has the advantage of high weight. The premise is that this domain name has no bad record or been punished before. Such an old domain name will naturally gain high wight on Baidu, more suitable for SEO. The domain name of a website is just like a person’s name. In Baidu search engine, if the domain name has been punished or is not friendly to the search engine, it will take a long time to recover. It’s like two people who used to be really closed broke up for some reason. If they want to restore the relationship, it may require a lot of communication and efforts. Therefore, SEO becomes harder for the domain names that have been punished. Before registering or purchasing the domain name, check whether it has been punished before.
Three: The domain names that have been registered.
The registered websites have fast access and high credibility, which is more likely to be captured and included in search engines. Despite the fact that it is not officially declared, based on current collection results, it is suggested that domain names should be filed for long-term development, which is also helpful to SEO.
If your domain name meets the above conditions, congratulations. Your domain name is very helpful for SEO.
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