Network Marketing for Industrial Products Lecture Series Lesson 6
The platform of network marketing of industrial products enterprises，in a few years ago，used to be the official PC website of the enterprises, which was the only network marketing platform. But today, we not only refer to the PC website, but also the mobile website, wechat public platform, paid B2B platform and a large number of mass posting platforms.
Let’s take an example. Wincell is an enterprise that makes thermal insulation materials, as shown below:
This PC website was built last year and adopted the latest website construction language: html5, compatible with mobile terminal. The website can be seen on the mobile terminal, as shown in the left picture below:
It is automatically formatted to fit the narrow screen size of the phone. Images are automatically scaled and even the smallest text can be seen clearly. From the right picture above, we can also see that the enterprise’s wechat platform is also adaptive.
If the enterprise did not build a website compatible with mobile terminals when building the website, like the PC terminal of Shanghai Jiurong as follows:
The mobile terminal is as follows:
When the mobile terminal shrinks the whole picture to the size of the mobile phone screen, the text cannot be clearly seen. This is a kind of enterprise website that is not compatible with mobile terminal. When customers browse, they can only see the small words and pictures clearly after they keep enlarging many times. This unfriendly experience may probably drive many customers away.
What platform should industrial product enterprise network build?
Network platforms are equivalent to aircraft carriers. Different aircraft carriers anchor different types for different tasks. Enterprise websites also have compatible solutions, like combining PC and mobile websites into one or combining mobile websites and wechat platform into one. Each method has its own pros and cons. Let’s break it down, as shown below:
Traditional official website is PC based, mainly used for Baidu bidding advertising, natural ranking and B2B platform information release. Customers have a better user experience when opening the company’s official website through PC.
Enterprise mobile website is also used for mobile bidding advertising and natural ranking. At present, Baidu’s natural ranking has both PC end and mobile end. For the PC end compatible with the mobile end, it is easier to have high ranking because such websites give a better browsing experience. Sites that are not mobile compatible may fall behind in mobile rankings. In spite of good ranks on PC, it may get poor ranks on mobile end.
Therefore, an enterprise should take precautions to build a mobile terminal enterprise website as soon as possible.
In addition to these two methods, wechat subscription account as the public platform of wechat is an important enterprise network marketing platform. It is mainly used in wechat groups, personal wechat and wechat moments.
If we don’t do any optimization or promotion, it will be nothing but a platform. It can play the role of network marketing only when we do optimization and promotion.
We’ll talk more about these platforms in future sessions. I hope you can have a clear understanding that we should use many platforms in the network era.
The Preview of Lesson 7: Caution! The Matrix of Enterprise Network Marketing -- -- Who is Streaking?
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