Integrated Network Marketing of Industrial Products Enterprises

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发布时间：2021-07-23
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Network Marketing for Industrial Products Lecture Series Lesson 17:

in the previous courses, we have mentioned the enterprise’s online marketing platform, as shown below:

As we can see from the figure, the current enterprise network marketing platforms consist of the traditional PC website, mobile website and WeChat subscription account. Through the last lessons, We have a preliminary understanding on the main method of Network Marketing. It’s kind of like Cheng Yaojin’s three and a half axes. The first axe is Baidu bidding marketing. The second axe is the Website’s natural ranking. The third axe is a great deal of free information. And the last half axe is the paid promotion platform. It’s optional, so we call it half axe.

How do we leverage these major platforms? How do we use important network marketing means? Here is a flow chart of integrated network marketing, as follows:

The Process of Integrated Network Marketing

The Process of Integrated Network Marketing

Step 1: Write the article.
If our enterprise has a website, and we are engaged in Baidu bidding, natural ranking, website content writing, and mass posting, we can write original article content according to customer needs for our website, wechat platform and mass posting.

Step 2: Post the article.
We should post articles in a certain sequence, first on the enterprise official website and wechat platform, which can be synchronized. But they can not be published at the same time to our paid platform and free platform, we will get to the reason in a minute. Most enterprise websites combine PC end and mobile end, so they only need to release once.

Step 3: Submit the URL.
When the article is published, the first thing to do is to optimize, and then to submit this article on Baidu, 360 and other search engine platforms and write that I have a new article hoping to be included.

Step 4: Add new ad units and creativity.
If this article is written about a new product or a new field to target customers, it is necessary to open a separate advertising unit in Baidu bidding background, come up with good advertising ideas, and use keywords for bidding promotion.

Confirm inclusion before posting to free platforms.
We have just said the article needs to be submitted to different search engines, applying for inclusion.We need to check every week, copy the URL to the Baidu search in the search bar. If we see it in the search results page, it has been collected. And then we can post this article on a large number of free platforms. Why do we need to stick to this order of release? If you the publish the article on the official website in step two and do mass posting at the same time, or let’s say you wait for one or two days to release, because of our low corporate website weight value but high weight value is high of free information platform, like alibaba, we will be outcompeted by these free platforms. Although we are the original writer of this article, Baidu will think that the article on Alibaba is original, so we must pay attention tothe order of release.

Step 6: Add links to new content/span>
For our article called integrated network marketing for industrial products enterprise, add links when mass posting. This article is about integrated network marketing, keywords are integrated marketing process. If we have other contents related to it, we need to add a hyperlink to direct readers to the article’s website.

Step 7: Check the natural ranking and optimization
When this article is included by Baidu, gradually there will be some keywords ranking. We need to check regularly once a week in order to timely adjust and optimize the page until the keyword ranking lives up to our expectation.

Step 8: Analyze visitor data to create new topics.
These articles will gradually bring us a steady stream of customers, including Baidu bidding, natural ranking and mass posting. Analyze the traffic that these customers bring in to figure out what terms customers like to search for and what the customer needs. Determine the title of the next article and write the original article according to the data analysis results to form a closed loop.

In the whole closed-loop network marketing process, keywords run through every link and every link is inseparable from keywords.
Integrated network marketing will generate desirable network marketing because most traffic comes from the natural ranking, including baidu natural ranking and other natural search engine rankings, external links and direct access, and also baidu bidding. Do more with less, as the diagram below shows:

Search Engine Marketing

Articles

Integrated Network Marketing of Industrial Products Enterprises

Network Marketing for Industrial Products Lecture Series Lesson 17: