In companies’ bidding promotion, the quality score of bid keywords reflects the relative level and needs to be continuously optimized in order to maintain a high quality status. If the whole quality level was improved after the continous optimization by your competitors while you are not continuously optimizing, your quality level would be decreased.
The impact of keyword quality score on promotion.
1. Influence the ranking of keywords. When there are two same offers, the keyword with high quality score will be near the top.
2. Influence whether creative contents can be placed in Baidu’s left display position: The higher the quality score, the higher the probability of left placement of contents.
3. Influence the click price: The higher the quality score, the lower the cost per click.
In Baidu bidding promotion, sometimes we find that the keywords are limited in impressions and ranked poorly, which is related to the low quality score of keywords. As the following chart shows:
From the above chart, we can learn keywords are scored only 2 points or 1 star, then how to improve the quality scores with one-click update?
First of all, we need to download the "Baidu Promotion Client" of such icon. As shown below.
1. Open the client and add an account, which refers to the Baidu Ads account here, as follows.
2. Click the "Download and Update" at the top left, whic downloads all the previous keywords of the account, as follows.
Then this dialog box pops up.
Here you can choose the plan you want to update. Choose the "Daily Plan" to update, click the “OK”, and then wait for the download to complete, and click the “Close”. As shown below.
3. Click on the "Shanghai Tianli", an account icon, on the left, which will show all the plans. And then click on the "Daily Plan", which will show all the units. You can choose any plan or unit to update, because what you want to update in it are all keywords of low quality score. Click the “Keywords” in the "Daily Plan", and you can see keywords in all plans, as shown in the following picture.
Then click on the "Quality Score" to rank the quality scores by scoring 1-5 points, as follows.
After clicking the “OK”, we can see all keywords with 1-5 quality scores. The number shown in the upper right corner is 202, as the following picture shows.
4. Check all the keywords (you can check one first, and then press ctrl+ A to check all), and click on the “Delete and Resubmit” in the small trangle icon next to the “Delete” below. As shown below.
After that, a horizontal line will appear under keywords and other parameters as follows, which is different from the above.
5. Don’t forget the most critical step, we must check the “Upload and Updates", so that these keywords can be updated simultaneously in the Baidu back-end bidding account, as follows.
Click the "Upload and Update", and then click the “OK” after the "Daily Plan" I just selected, shown as below.
We will see that the update is in progress, and the number of "keyword changes" is 404, two times the former one. Because the "Delete and Reintroduce" was just clicked on, the number has become two times the selected keywords, as follows.
Then click on the "Publication Change Request" to see the interface of update in progress, as the folowing picture shows.
When the update is complete, we can see that the 404 words have all been successfully updated, as follows.
Then let’s refresh and check it in the Baidu background, and the keywords just updated are currently in audit, as shown below.
After one hour, we will find that the quality score of the key words in the background of Baidu have become 6 stars, gainning 2 more stars, as follows.
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