Network Marketing for Industrial Products Lecture Series Lesson 5
When it comes to network promotion，many enterprises, especially traditional industry enterprises, including industrial products enterprises, often say, “Our offline business is doing very well, so ther is no need doing online business.” Is it true? Let’s look at an example.
This is one of my clients. When I was doing market research on Internet promotion for him, I searched the word “Beijing Superp” on Baidu, and the results are as follows:
First of all, when we searched the word, it should be his business website, but unfortunately, it did not show up on the result. Instead, the first is the free information by this enterprose, the second was a negative information on a computer comprehensive BBS, saying that Beijing XXX Technology Co., Ltd. is a fraud company. This would not bring online business to the enterprise, but bring negative impact to the offline business.
If there is a very promising project, the buyer would like to know the credit of the enterprise for the sake of prudence. Most of the time, he or she will search on the Internet to see if the enterprise has a lawsuit, debt, industrial and commercial tax investigation and other negative information. of there is, the customer will carefully consider whether to cooperate.
Therefore, all kinds of enterprises should do network promotion, especially for industrial products enterprises. It is very necessary to use the network to protect your brand.
What are the characteristics of network promotion? The earlier you do it, the better it will be.
The earlier you do network promotion, higher efficiency it is.
Here I would like to share with you a network marketing story of Mr. Han.
Mr. Han came to work in Shanghai’s largest building materials market in 2000 and opened his own shop in the market in 2003. He employed seven salesmen for company business, which was lasklustre and could barely sustain itself. By chance, he heard that he could do promotion on Baidu to receive more business. Thinking about giving it a try, he paid RMB 3,500 yuan in advance for advertising. Few people were advertising building materials on Baidu at that time, and the Cost per Click (CPC) was only 3 yuan, so his business flourished at once. One year later, he received more business from the network than from the seven salesmen, making them realize the power of Internet.
This is what we call “the early bird gets the meal.” The earlier you get ahead of your competitors in an industry, the more money you’ll make.
The earlier you do network promotion, the more resources you will gain.
When I was the director of the blister packaging plant, I answered a netizen’s question in Baidu knows. He was asking about blister packaging and quotation formula, I told him the answer sincerely. As a price, I left my company’s website with my net name: Zhang Jin 1111, as shown below:
This happened in 2009. We can no longer post enterprise website on Baidu Knows now. It is so strict that as long as you send any information containing advertising, it will be banned. But the website information left in the past answer questions is still there, bringing some traffic to the enterprise.
Therefore, the earlier we do network marketing, the more resources we get.
The earlier you do network promotion, the lower cost it will be.
The cost of online promotion is doubling every year, so it’s cheaper to do it early. Both the Express Pass on Taobao and Baidu advertising are search engine bidding advertising. We draw a conclusion that for most industries, advertising costs are always doubling every year until reaching the peak to level off. Given it is increasing annually, it is always sensible to do promotion now because your cost is always lower relative to the second year. So I always say to everyone like a prophet every time I am give training to students: This word costs currently 4.55 yuan on Baidu’s bid to rank first, but it will be about 10 yuan next year. So if you are capable of starting early and investing more in the early stage, you will save money later.
The earlier you do network promotion, the less restrictions it will be.
It is commonly accepted that in our country, trial and error is the only method in the beginning. But there will be many constraints when uniform standards are established.
The earlier you do network marketing, the less restrictions it will be. The most influential one is advertising law. The advertising law place constraints on network marketing, making us feel that it is impossible to use some provocative advertising words, like the largest or first class even for a leading enterprise in the industry, but they are used widely a few years ago.
The earlier you do network promotion, the more simple the audit will be.
You could post a great deal of information as long as you registered on the platform. But now, it has been strictly limited. For example, For example, if you register on 58.com and Ganji.com, you can only post at most five pieces of information a day. However, you were allowed to post whatever you want in the early days of 58.com and Ganji.com.
There will be a variety of circumstances to support that the early network promotion results in early earnings. This is what we call “the early bird gets the meal.”
But on the other hand, it’s also said that the early worm gets eaten by the birds. We have to be the early bird rather than the early worm.
In future lectures, we’ll talk about how to avoid being the early worm, but to be the early bird.
The Preview of Lesson 6: Building Industrial Product Enterprise Network Platforms.
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