Then, four pioneers of the business marketing, Mr. Du Zhong, Mr. Yang Yewei, Mr. Zhang Dongli, Mr. Shen Yongfeng and Mr. Zhang Benxin, delivered informative speeches in turn.
Du Zhong, the author of Practical Guidance for Industrial Product Marketing Department
Head of Online Marketing Department
author of 20 Questions on Industrial Brand Marketing and How Industrial Products Enterprises Make Brands
In the second half, regular customers shared their successful experience in online marketing and the application of the latest online promotion technology.
The first speaker was Mr. Zheng, General Manager of Jiuluo Electromechanical Equipment Co., Ltd. described how he made the first pot of money through Internet marketing since 2003.
Mr. Cheng, General Manager of Shanghai Lijiu Plastic Industry Co., Ltd. shared how he developed from a die maker to the head of a leading thick film blister factory with the help of Mr. Zhang Jin.
Mr. Wu, General Manager of Shanghai Yuxing Plastic Products Co., Ltd. mainly described the development process of Yuxing from one machine to eleven machines owing to the indispensable contribution of online marketing. This gave a shot in the arm to small and micro enterprises doing online marketing.
Mr. Yu, General Manager of Jixiangbao Group, as a specially invited guest, shared the reason why he chose Tianli as the online marketing partner, and the successful case of receiving tens of millions of large orders through online marketing, thus expressing his gratitude for online marketing.
Mr. Shen, Director of the Marketing Department of Shanghai TechsonicInformation Technology Co., Ltd shared how to use big data for online marketing and a promise of long-term cooperation with Tianli.
Mr. Wu, General Manager of Shanghai Kaiwei Electrical Equipment Co., Ltd. shared his multi-channel marketing model, ranging from Taobao, Alibaba, to search engine marketing with Tianli, and finally to new media Tiktok.
Mr. Sun, the digital marketing director of an industrial products group company, shared the successful cases of the 100 person online marketing team and the initial successful experience on Tiktok, which inspired entrepreneurs on the scene to recognize the importance of new media marketing in a new manner.
Mr. Hu, Director of the Marketing Department of Shanghai Xidi Industry Co., Ltd. delivered a speech about his own history of establishing an online marketing team, and how the participation of Tianli had brought great positive feedback to their online marketing. He also expressed his determination to promote online marketing with the help of Tianli.
Finally, Mr. Zhang Xi, partner of Juntao, shared his exploration experience in B2B community marketing.
After enterprise representatives shared their successful experience, all employees of Shanghai Tianli and all industrial product online marketers took a rest and took collective photos, leaving a valuable offline activity collective photo for the industrial product marketers.
Considering that entrepreneurs of industrial products rarely take business photos for themselves, Du Zhiqiang, a professional photographer, was specially invited to take business photos for them. Thank you, Mr. Du. I would also like to give thanks to the co organizers of this event, the Industrial Products Marketing Research Institute, the Marketing Department Network and the Industrial Brand Marketing Club for their support.